Technology
African Digital Commerce Is Taking Shape Inside Message Threads Rather Than the Online Stores People Expected
Originally published on TechTrends KE
WhatsApp is becoming Africa’s commerce infrastructure. Across cities and smaller towns from Lagos to Nairobi, thousands of merchants run daily business operations inside chat threads rather than websites or retail platforms.
The messaging service owned by Meta now functions as an operational layer for small commerce. Product discovery, negotiation, payments coordination, and customer service frequently … The post African Digital Commerce Is Taking Shape Inside Message Threads Rather Than the Online Stores People Expected appeared first on TechTrendsKE .
This article continues with more details and analysis.
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