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African Women Are Building Businesses Through WhatsApp

TechTrends KEEditor
May 16, 2026 | 8:18 PM1 min read
Originally published on TechTrends KE
African Women Are Building Businesses Through WhatsApp

Across Kenya and Nigeria, many small businesses no longer begin with a website, a storefront, or even a marketplace listing. They begin with a phone contact, a WhatsApp Status update, and a trusted network already built through family, community, and repeat customers.

New research examining women’s livelihoods across Kenya, Nigeria, India, and Pakistan estimates that … The post African Women Are Building Businesses Through WhatsApp appeared first on TechTrendsKE .

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