ASUS Bets on Kenya’s AI Push as Global PC Makers Eye Enterprise Market

NAIROBI, Kenya,May 12 – Taiwanese technology firm ASUS is deepening its push into Kenya’s fast-growing enterprise technology market, using the inaugural GITEX Kenya 2026 as a launchpad to showcase a new generation of AI-enabled commercial devices targeting businesses, government agencies and SMEs.

The company says it will unveil a range of AI-powered commercial laptops and workstation devices during the three-day expo in Nairobi, reflecting how global hardware manufacturers are repositioning themselves around artificial intelligence as demand shifts from traditional PCs to AI-capable machines.

The move comes as Kenya accelerates implementation of its national AI agenda under the Kenya AI Strategy 2025-2030, which seeks to position the country as a regional hub for artificial intelligence research, digital innovation and cloud-based services.

ASUS is among a growing list of multinational technology companies seeking a foothold in East Africa’s enterprise digitization wave, where organizations are increasingly prioritizing cybersecurity, cloud integration and on-device AI tools amid rising concerns over data privacy and connectivity costs.

“We’re excited to be a part of the inaugural edition of GITEX Kenya. The country plays an important role in ASUS’s commercial long-term vision for the African market,” said Tolga Özdil, Regional Commercial Director for the Middle East, Turkey and Africa at ASUS.

“As the region undergoes a significant shift with industry trends like AI, cloud and sustainability, GITEX Kenya gives us the platform to show our latest innovations to customers in the enterprise, SMB and government sectors.”

A key focus for the company will be its AI-enabled ExpertBook series, including the newly launched ExpertBook Ultra B9406, which ASUS says is designed to run AI workloads directly on the device without relying heavily on internet connectivity or cloud processing.

The firm says the device incorporates a dedicated neural processing unit capable of handling AI tasks locally, a feature increasingly being marketed to enterprises handling sensitive or regulated data.

Beyond hardware, ASUS is also positioning collaboration software and AI productivity tools as part of its enterprise offering. Among the solutions expected at the exhibition is AI ExpertMeet, a meeting assistant tool that provides real-time transcription and automated summaries.