Faith Mukundi: Media Education Must Go Beyond Classroom Theory

Media training institutions have been urged to deepen collaboration with industry players to ensure graduates acquire relevant, job-ready skills.

Speaking during an interview, Miss Faith Mukundi, Managing Director of Newsline Media and Training Agency, said media education must move beyond classroom theory and fully integrate practical, industry-based learning.

She noted that the changing media landscape requires continuous exposure to real production environments, especially as digital platforms reshape journalism, film, and communication careers.

Mukundi emphasized that Newsline Media has positioned itself to support this shift by offering structured attachment programmes designed to expose students to real newsroom and production experiences.

She said the agency provides attachment opportunities in journalism, media production, film and video production, public relations, graphic design, animation, information technology, and cyber security, enabling learners to gain cross-sector digital skills.

She added that the growth of citizen journalism has made media more participatory, increasing the need for trained professionals who can verify, package, and distribute credible content.

However, she warned that many institutions still face challenges such as limited equipment, outdated training facilities, and insufficient industry collaboration, which continue to hinder effective skills development.

Mukundi further noted that strengthening partnerships between training centres and media houses is key to producing competent graduates who can meet the demands of the modern media industry.