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Guys, I don’t think Tim Cook knows how to monetize AI

TechCrunchEditor
January 30, 2026 | 11:18 AM1 min read
Originally published on TechCrunch
Guys, I don’t think Tim Cook knows how to monetize AI

One intrepid Morgan Stanley analyst dared to ask how Apple will make money on its AI investments. The answer will not shock you.

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