How Absa is using fintech partnerships to strengthen customer relationships across Africa

A generation that grew up sending money instantly, investing from a phone, and expecting services to work without friction is forcing banks to rethink how they compete. At Absa, that rethink now revolves around fintech partnerships, with the bank embedding financial services inside apps customers already use instead of expecting them to build new habits … The post How Absa is using fintech partnerships to strengthen customer relationships across Africa appeared first on TechTrendsKE .

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