How Kenya’s Sports Betting Market Is Reshaping Digital Payment Innovation

I’ve been tracking Kenya’s fintech evolution for seven years. There’s a pattern nobody discusses—sports betting platforms are quietly morphing into East Africa’s most advanced payment processors.

Consider the numbers between 2019 and 2024. M-Pesa pushed through roughly 58 billion transactions totaling $314 billion.

But betting companies in Kenya were managing approximately 2. 3 million daily transactions … The post How Kenya’s Sports Betting Market Is Reshaping Digital Payment Innovation appeared first on TechTrendsKE .