How My OneApp Fits Into Safaricom’s Bigger Digital Strategy

When Safaricom introduced My OneApp, the conversation centred on replacing separate customer applications with a single platform. Customers immediately noticed what had changed.

M-PESA services, telecom account management and a growing collection of digital products were now accessible through one interface. The rollout also attracted criticism from users adjusting to a different experience, prompting a … The post How My OneApp Fits Into Safaricom’s Bigger Digital Strategy appeared first on TechTrendsKE .

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