Jumia Moves Further Into China Supply Strategy As Nigeria Gains Weight In Its Business

Nigeria has become the center of Jumia’s latest recovery plan as the online retailer increases product sourcing from China and restructures around lower-cost consumer demand across Africa. The company says expanding access to cheaper imported goods is helping lift order volumes while positioning the business against rapidly growing Asian competitors.

Chief executive Francis Dufay said … The post Jumia Moves Further Into China Supply Strategy As Nigeria Gains Weight In Its Business appeared first on TechTrendsKE .

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