Technology
Kanessa Muluneh | The Art of Scaling Startups: Why Marketing Is the Missing Growth Engine
Originally published on TechTrends KE
Early-stage founders are conditioned by accelerators, investors, and peers to focus on three things: product, operations, and fundraising. These are tangible, measurable, and urgent.
Marketing, on the other hand, is often perceived as second place, subjective, or premature, especially for early-stage startups. This is especially true across Africa, where a report by Briter Bridges revealed … The post Kanessa Muluneh | The Art of Scaling Startups: Why Marketing Is the Missing Growth Engine appeared first on TechTrendsKE .
This article continues with more details and analysis.
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