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Kenya’s Audiences Are Moving From Traditional TV to Streaming and Social Platforms

TechTrends KEEditor
May 5, 2026 | 2:18 AM1 min read
Originally published on TechTrends KE
Kenya’s Audiences Are Moving From Traditional TV to Streaming and Social Platforms

Kenyan households are increasingly turning to smartphones and internet platforms for both news and entertainment, adding pressure on traditional television operators already facing falling subscriptions and shrinking employment numbers. New data from the Kenya National Bureau of Statistics (KNBS) shows employment among cable television operators fell to 398 workers in 2025, down 8.

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