Kenya’s Banking Order Changed While Absa Stayed Profitable, and Now It Has to Catch Up

Absa is not entering Kenya. It never left.

The institution now discussing acquisitions is the same lender that operated for decades as Barclays Bank Kenya before the 2020 rebrand. The current Absa Kenya banking strategy reflects a response to a market that evolved faster than its structure.

Kenya’s banking hierarchy has been rewritten over the … The post Kenya’s Banking Order Changed While Absa Stayed Profitable, and Now It Has to Catch Up appeared first on TechTrendsKE .