Safaricom Hook and Sprite Advance Africa Nazarene University Students’ Digital Economy Skills

Safaricom Hook, in partnership with Sprite, has continued its youth empowerment drive with a digital economy training session for students at Africa Nazarene University in Ongata Rongai, focusing on content creation, monetisation, and financial literacy.

The session featured industry leaders who shared practical insights on how to use social media platforms to build sustainable income through content creation.

Held under the ‘Hook’d on Fresh’ masterclass series, the training aimed at equipping students with skills to turn digital creativity into income-generating opportunities while promoting savings and investment for long-term financial stability and wealth creation.

The programme, delivered through Safaricom Hook in partnership with Sprite, a brand under The Coca-Cola Company, also highlighted the growing opportunities within the creator economy.

Industry creators including Carrie Wahu and Tileh Pacbro led practical sessions on content creation and monetisation, while Safaricom Wealth Management’s Alexander Matheka introduced the Ziidi Money Market Fund and encouraged students to embrace early investment habits.

“Content creation has become such a big deal for young people, and it is only fair that we support them and become the enablers through our platforms, helping them convert what they do into a source of livelihood,” said Fawzia Ali Kimanthi, Chief Consumer Business Officer, Safaricom.

She added that the initiative is designed to ensure young people are equipped with both digital and financial skills to succeed in the evolving economy.

The ANU engagement follows similar sessions held across other institutions, including Eldoret, where hundreds of students have benefited from the programme.

The campaign continues to position Safaricom Hook and Sprite as key enablers of youth empowerment in Kenya’s digital economy.