Safaricom’s Ziidi Money Market Fund posts Sh784.2mn profit

NAIROBI, Kenya, April 1 – Safaricom’s Ziidi Money Market Fund (MMF) has reported a profit after tax of Sh784.2 million for the 14-month period ending December 31, 2025, driven by growing investor uptake.

According to its financial statement, the fund generated about Sh1 billion in income from Sh14.7 billion in investor funds, highlighting strong demand for low-risk investment products.

Operating expenses during the period stood at Sh250 million.

Ziidi MMF allows M-Pesa users to invest from as little as Sh100 directly from their mobile wallets, offering daily interest earnings and instant access to funds.

The product’s growth reflects rising demand for money market funds in Kenya, as investors increasingly prioritise safety, liquidity, and stable returns.

Industry data shows that MMF assets under management grew by 7 percent to Sh400 billion in the third quarter of 2025, up from Sh372.8 billion in June, underscoring the segment’s rapid expansion.