Samsung launches direct-to-consumer digital store in Kenya

Samsung Electronics East Africa has launched a direct-to-consumer digital store in partnership with local retailer Housewives Paradise, expanding its retail footprint in the Kenyan market. The Samsung Brand Store, accessible at samsungbrandstore.

co. ke, is operated by Housewives Paradise and powered by a dedicated e-commerce technology and operations vendor.

The platform targets Kenya’s growing mobile-first consumer base, … The post Samsung launches direct-to-consumer digital store in Kenya appeared first on TechTrendsKE .