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Shopify President: How AI Agent Shopping Could Change Fashion Advertising

VogueEditor
January 14, 2026 | 8:18 PM1 min read
Originally published on Vogue
Shopify President: How AI Agent Shopping Could Change Fashion Advertising

Shopify has placed itself at the center of a web of “AI agent” deals with AI companies, betting that the tech is the future of e-commerce. What could this mean for brands’ advertising and e-commerce strategies?

This article continues with more details and analysis.

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