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Spotify will label ‘AI Persona’ profiles and exclude their music from recommendations

TechCrunchEditor
August 11, 2026 | 3:00 PM1 min read
Originally published on TechCrunch
Spotify will label ‘AI Persona’ profiles and exclude their music from recommendations

Spotify is introducing “AI Persona” labels for artist profiles that represent AI-generated identities and will exclude their music from editorial, algorithmic, and personalized recommendations by default.

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