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Visa Study Reveals That 89% of Kenyans Use AI in Shopping, With Trust Driving Checkout Behaviour

TechTrends KEEditor
June 11, 2026 | 5:18 AM1 min read
Originally published on TechTrends KE
Visa Study Reveals That 89% of Kenyans Use AI in Shopping, With Trust Driving Checkout Behaviour

Visa has published its annual Stay Secure study in Kenya, highlighting how artificial intelligence and social commerce are reshaping digital shopping behaviour amid growing concerns over fraud and trust. According to the Wakefield Research-conducted survey, 89% of Kenyan consumers have used AI tools during their shopping journeys, primarily for price comparisons, gift discovery and product … The post Visa Study Reveals That 89% of Kenyans Use AI in Shopping, With Trust Driving Checkout Behaviour appeared first on TechTrendsKE .

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