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Why Retailers Should Fix Their Data Before Investing in AI

TechTrends KEEditor
July 14, 2026 | 5:18 PM1 min read
Originally published on TechTrends KE
Why Retailers Should Fix Their Data Before Investing in AI

Retailers looking to adopt artificial intelligence may be asking the wrong first question. Instead of deciding which AI platform to buy, the more urgent task is preparing the data that will power it.

That was the consistent message from executives speaking at the RETRAK Retail Summit 2026 in Nairobi, where the discussion focused on how … The post Why Retailers Should Fix Their Data Before Investing in AI appeared first on TechTrendsKE .

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