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Without Sport, DStv Has to Sell Something Else Entirely

TechTrends KEEditor
February 17, 2026 | 6:01 PM1 min read
Originally published on TechTrends KE

Sport anchored pay television in southern Africa because rights ownership secured audiences. That arrangement is weakening as control over SuperSport moves from Johannesburg to decision-makers at Canal+ in Paris, placing acquisition choices within a different financial and strategic context.

The change is structural rather than cosmetic. Acquisition authority once held locally now sits with executives … The post Without Sport, DStv Has to Sell Something Else Entirely appeared first on TechTrendsKE .

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